The Golden Rule
In life or business, I am always happy to lose money but not reputation. That’s a principle I will never let go off. Its not just me but anyone who is into an Executive position or building a business/career, clearly knows how important Reputation is.
Reputation Matters
Reputation is all about what others think/perceive about us. Like it or not, Reputation is often “the” deciding factor before a client even speaks with us. Here why:
It Reduces Risk
Clients want certainty. When they hear, “Team Techvito is reliable”, it lowers their fear of making the wrong decision.
It Opens Doors
Most referrals don’t come because someone remembers every feature of our product. They come because someone says, “You can trust Techvito.”
It Compounds Over Time
A good reputation acts like compound interest. The more consistently we deliver, the easier each future deal becomes. A strong reputation works in the background for us.
Reputation opens new doors. Its an invaluable asset.
Behind the Shadow
Reputation is all about others think/perceive about us. Its important. But reputation, like our shadow, Is controlled by “where the light be placed” and someone else could controls that. Is it a good thing or a bad thing? Tough to say without “Context“.
My Approach:
Like Money, I treat reputation as an “important” bi-product. But, this is where the comparison stops. In life or Business money can always be made back but reputation once lost, yeah, there is no “undoing” it, CTRL + Z wont help.
Reputation can be damaged by rumor, by perception, or by a single mistake.
Hard right? Someone, in a few seconds, can tarnish the reputation you have built for decades. Always do everything possible to ensure this never happens but sadly it’s not in our control entirely.
Having said that, there is one “secret sauce” that is in our control.
The Secret Sauce
The real key ingredient, the secret sauce, is “Character“. A lot of youngsters get confused with “Character“ and “Reputation“. Here is how they differ:
Character: Its all about us. Our Honesty, Integrity, Hard Work, Building Relationships and more. It’s mainly about “What” we are and how we are “made”. We can directly control.
Reputation: What all about others think/perceive about us. Like our Shadow. Its controlled by where the light be placed. We cannot “directly” control. But, our “Character” indirectly controls our reputation.
Reputation (like money) is important, Character is of far greater importance.
Here is how I look at them:.
$$Character > Reputation > Money$$
💡
Those who are uber rich can easily get away with a bit of “Reputation“ hit. But, for the rest of us, no, we can’t afford it!
And oh, Money… That can be “borrowed“, Reputation and Character? Not a chance.
Character matter more than Reputation
Reputation, as established by now, is more of a perception, a shadow. Character is reality.
Here’s why character always wins:
Reputation Without Character is Fragile
An executive who only cares about “looking good” may get a deal once, but when clients discover exaggerations or half-truths, that reputation crumbles.
Character Without Reputation is Invisible (At First)
An executive may not be known yet. But if they consistently show integrity, keep promises, and prioritize clients, their reputation will grow stronger over time.
Simply put: Character is the seed, Reputation is the fruit and as always you reap what you sow.
We win because of Who We Are, Not Just What We Look Like
What I Practice
I remember this flow every time I pick up the phone or draft a proposal:
Character → Actions → Reputation → Success.
Character drives our choices.
Our choices shape our actions.
Our actions create our reputation.
Our reputation builds our success.
This is not theory — it’s the formula to win.
What this means for my dear ones
I want you to live by this mantra:
Be Transparent: If we can’t do it, say that.
Under-Promise, Over-Deliver: Surprise clients with more, not less.
“Own” Mistakes Fast: Errors happen; excuses kill trust.
Build Relationships (Not Transactions): We’re not chasing deals, we’re building partnerships.
Remember: every call, every email, every face to face meeting is building our reputation, one brick at a time.
Building Character Together
When it comes to Techvito, Character is not just one individual’s effort. As a team, we can strengthen it together:
Peer Accountability: Call out when a teammate is tempted to take shortcuts that impacts our client.
Celebrate Integrity: Don’t just celebrate the biggest deal. Celebrate the toughest choice made with honesty.
Learn From Failures: Share openly what went wrong and how we fixed it. Transparency builds stronger character.
Practice Empathy: Put ourselves in the client’s shoes before we act.
Always Think Long Term
Reputation may help us close a deal today. But it is character that ensures we’ll still be in business tomorrow.
Character keeps promises when revenue is tempting us to overpromise.
Character shows up when mistakes happen and clients are frustrated.
Character wins the second, third, and tenth deal — because the client now trusts us for life.
Reputation gets us invited into the room. Character keeps us at the table.
Summary
Character is the substance and reputation its shadow.
While reputation wins us deals by reducing risk and building the initial trust, it is ultimately our character, reflected through honesty, consistency, and accountability, that sustains long-term success.
Reputation can open doors, but without strong character it quickly closes. Character, even if unseen at first, steadily builds a reputation that compounds over time.
For Me and Techvito, this means prioritizing transparency, owning mistakes, setting honest expectations, and focusing on relationships over transactions.
Reputation may close the first deal, but character ensures we are invited back for the second.
Let's Connect
Hi, I’m Sandeep Gokhale, and I'm passionate about building high-performing teams at my company, Techvito and I write about Technology, People, Processes and some more fun stuff.
In case you're looking out for a technology partner to:
Accelerate your business goals with clarity, speed, and quality & security,
Who values reliability, security, and transparency,
Help you with everything you need,
Me and my team are here and more than ready to help you make it happen.
Feel free to connect with me on LinkedIn and Twitter.
Until Next time!
